Magical Thinking
Jan 15 2008, 13:20 EST [updated Jan 15 2008, 14:23 EST]
In Doron Taussig's review of Starbucked, a book about Starbucks, he includes this gem about the possibility of unionizing Starbucks workers.
    [the author] concludes that, because being a Starbucks barista is so simple and turnover at the job is so high, this might not be a job where a union makes sense. "You can't unionize [cheap service jobs] if nobody wants to keep them," he says.

    But doesn't Clark have this backward? Unions don't exist just to help people keep desirable jobs; they exist to make jobs more desirable. It may be true, as Clark says, that being a Starbucks barista will never be hugely fulfilling. But the gig could certainly pay more—when it comes to baristas, there's no complicated global market to negotiate; Starbucks could just write bigger numbers on its payroll checks.

    [emphasis mine]

Where would this thinking end? If it was that simple couldn't every employer "just write bigger numbers on its payroll checks?" The numbers on payroll checks aren't just numbers, they represent real money. That money would have to come from somewhere, either the customers or profits. The average corporation turns a profit of 5%. Applying all of that to payroll would mean raising wages 5-10%. If you think Starbucks should do that you are free to start your own non-profit chain called Barstucks. What you can't do is lay your hands on Starbucks' money to spend as you please. Can't have it. Not Yours.

Do read the review, the Starbucks story isn't as boring as you might think.

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