Magical Thinking
Jan 15 2008, 13:20 EST [updated Jan 15 2008, 14:23 EST]
In Doron Taussig's review of Starbucked, a book about Starbucks, he includes this gem about the possibility of unionizing Starbucks workers.
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[the author] concludes that, because being a Starbucks barista is so simple and turnover at the job is so high, this might not be a job where a union makes sense. "You can't unionize [cheap service jobs] if nobody wants to keep them," he says.
But doesn't Clark have this backward? Unions don't exist just to help people keep desirable jobs; they exist to make jobs more desirable. It may be true, as Clark says, that being a Starbucks barista will never be hugely fulfilling. But the gig could certainly pay more—when it comes to baristas, there's no complicated global market to negotiate; Starbucks could just write bigger numbers on its payroll checks.
[emphasis mine]
Do read the review, the Starbucks story isn't as boring as you might think.